Whether you’re a start-up business, who is looking for a way to establish itself in the Chicago region, or a well-established business that wants to boost its marketing, outdoor signs are the path to success.

Outdoor signs are the key players for businesses, as they are responsible for attracting your target audience, introducing your business, reinforcing brand familiarity, and more. How eye-catching, compelling, and informative your outdoor business signage is directly impacts how successful your business is. 

In this blog, we will delve deeper into the benefits that exterior building signage offers your business, and why they should be taken seriously for your marketing strategy.

Introduce Your Business 

One of the most foundational uses for outdoor signs in Chicago is introducing your business to the community. Given that outdoor signs traditionally include your business name, logo, and slogan, these three components are the bread and butter of your brand. Signs like channel letters, LED signs, and storefront signage are perfect options to achieve a positive introduction.

Make Your Brand Familiar 

Each business has a unique brand that sets them apart from competitors, regardless of similarities in product or service offerings. It is important to make your brand familiar to customers, whether they have made purchases with your business before or not; this will increase your reputability, dependability, and trustworthiness in the eyes of consumers.

A perfect way of achieving this goal is by incorporating brand elements into all your outdoor business signage. As this signage is engineered to be incredibly visible, the chances that your brand will be seen and then reinforced to your business name are exceptionally high. 

Visibility is Key

Visibility is essential to the success of your outdoor signage. If they aren’t seen, they will not attract, compel, or guide customers through your front doors. Examples of sign solutions that increase the chances of being visible are LED signs, pylon signs, and monument signs; each of these options incorporate elements such as illumination, height, and size that make the signs hard to miss.

Location, Location, Location

The location of your exterior building signage is essential for the visibility, success, and impact of it on potential customers. Determining the goal of your outdoor business signage is the first step in investing in signage that will make a difference. Once a goal is set, you will be able to choose the type of sign and the location of its installation to achieve it more intentionally.

For example, if your business is in a hard-to-reach area and your signage is installed on your storefront, the chances of a potential customer happening upon your business are very low. On the other hand, if you install a pylon sign that can be seen from up to 80 feet away, customers will be guided to your business, regardless of its difficult location.

Your Trusted Outdoor Signage Company in Chicago

As your go-to outdoor signage company in Chicago, Chicago Custom Signs is ready to jump into action and exceed your signage expectations. We deliver high-quality, innovative and impactful sign solutions for businesses of all sizes and industries.

Give us a call today to jumpstart your signage journey. We’ll start with a free consultation, where we discuss your needs, goals, and preferences, so we can offer tailored recommendations and unique design ideas. We’re excited to get started!

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